Digital signage refers to the use of display technologies such as LCD monitors, LCD screens, projection, and LED walls to show webpages, films, menus for restaurants, marketing messages, and digital photos.
Many retail stores and restaurants often use retail digital signage to provide wayfinding and advertise their new products or services.
A physical experience will always stay the charm of the retail sector. For this, engaging the audience and enhancing their experience is always a worrisome task for the retailer. LED displays capture your shoppers' attention and help boost your business's marketing endeavors and improve brand awareness.
Why does a retail store need digital signage? There are numerous benefits that retail digital signs can bring to your business.
The first and foremost benefit of digital signage is driving traffic to the stores. According to ScreenCloud, 8 out of 10 customers have entered a store after seeing digital signage. Like classic light boxes, moving images always compel people’s attention when they pass by.
More than 40% of consumers agree that providing pertinent information close to the point of purchase and digital displays can influence their purchasing decisions. Digital signage in retail stores gives customers a more genuine look and feel of a product by emphasizing its unique qualities, perspectives, or design through videos or images.
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